We had an exciting opportunity to design the livery for Bespoked Cycles’ new Mini Cooper S. We employed typography to convey a sense of motion and reinforce the company’s custom-built brand voice. Repeating the ‘Built to ride’ slogan on an angle makes the text appear to be moving and is reminiscent of bicycle-tyre tracks which further enhances the overall aesthetic. A great success, even if we do say so ourselves.
Services provided
- Livery design
