Make the most of your ecommerce website with these pro tips to get people in and ordering your products.
1. Put product front and centre
When people visit your website, the first thing they should see is an opportunity to make a purchase – that’s why they’re there after all! Either put your store on the website home page, or put a prominent button or link with a call to action like “Shop now”.
2. Reduce steps to buy
If all you want to do is buy a t-shirt, it’s pretty off-putting to have to click 15 buttons to get to the checkout. Analyse the customer journey through your website and remove any unnecessary steps. Customers should be able to buy something with three clicks:
Arrive at website > Product > Add to cart > Checkout
3. Invest in photography
One of the biggest mistakes we see new businesses make is using poor-quality images taken on a phone or at home with bad lighting. Spend some money up front on a professional photographer. Your products are worth it!
4. Advertise online
Tell the world about your products, and send people directly to your store! Google Ads and ads on social media sites get results, and this type of smart marketing gives good return on investment.
5. Track your stats, and react to them!
Check out what’s working, and use that information to improve your sales. Hot products? Give them more real estate on your website and push them on social media. Some ads performing better than others? Redistribute your advertising spend to take advantage. Seasonal trends? Prepare newsletters to hit them hard next year.
Talk to SOMO Creative today about how we can help you pick up your ecommerce game.
