Here at SOMO Creative, we make the world your oyster. When Christchurch-based JNX Sports wanted to crack the US market with its pre-workout supplement The Curse!, it turned to SOMO to give it the website it would need to succeed.
JNX Sports was already huge in the B2B market, with its high-performance supplements being sold to businesses in over 30 countries. This would be its first foray into B2C, with online customers in the US able to view, order and pay for JNX Sports’ full range of pre- and post-workout supplements.
Building a website targeting an overseas market brought some unique challenges for the team. Switching the spellcheck language to English (U.S.) was pretty easy. Scheduling Zoom meetings with a 15- to 18-hour time difference took a bit more getting used to.
JNX Sports provides a tight product range with incredible attention to detail, extensive testing and a guarantee of quality. Its website needed to reflect all of these aspects in a dynamic, design-led context that made the most of its iconic skull branding. To see how we filled the brief, go to jnxsports.com
Services provided
- Web design & development
- e-commerce development
- Rewards programme integration
- Custom coding
- SEO
